Professional colour system and colour-safe care

Oya

Oya is a professional hair colour system: permanent colour with 100% grey coverage, demi-permanent harmony shades, hybrid concentrates, liquid rapid toners, no-developer fashion colours, developers and three powder lighteners, with the tools to mix and apply them.

The Oya care and styling line keeps colour vivid at home: sulfate-free shampoos, Platinum violet shampoo, Fresco colour-depositing conditioners, treatments, dry shampoo and a full styling range.

Colour-room products are for professional use; care and styling are for everyone.
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Oya Sulfate-Free Shampoo 300 mlOya Sulfate-Free Shampoo 1 L
Oya

Oya Sulfate-Free Shampoo and Conditioner Duo – Colour-Vibrancy Pair

$42.00
$42.00
Oya Textyle Texturizing Spray 250ml
Oya

Oya Textyle Texturizing Spray – Volume and Texture Finishing Spray 250ml

$21.00
$21.00
Oya Shield Thermal Protector 236ml
Oya

Oya Shield Thermal Protector – Heat Protection Spray with Silk 236ml

$21.00
$21.00
Oya Refine Flexi-Hold Hairspray 248ml
Oya

Oya Refine Flexi-Hold Hairspray – Touchable Working Spray 248ml

$20.00
$20.00
Oya Glow Gloss Finishing Spray 250ml
Oya

Oya Glow Gloss Finishing Spray – Shine Spray with Baobab Oil 250ml

$20.00
$20.00
Oya Finit Strong Hold Hairspray 248ml
Oya

Oya Finit Strong Hold Hairspray – Humidity-Resistant Firm Hold 248ml

$20.00
$20.00
Oya Suede Styling Cream 136ml
Oya

Oya Suede Styling Cream – Smoothing Crème with Jojoba and Safflower Oils 136ml

$20.00
$20.00
Oya Contour Volumizing Mousse 253ml
Oya

Oya Contour Volumizing Mousse – Lightweight Frizz-Control Mousse 253ml

$20.00
$20.00
Oya Bungee Fiber Foam 294ml
Oya

Oya Bungee Fiber Foam – Volumizing Mousse with Sculpting Fibres 294ml

$21.00
$21.00
Oya Rogue Texture Paste 114ml
Oya

Oya Rogue Texture Paste – Ultra-Strong Hold, Satin Finish 114g

$21.00
$21.00
Oya Reflect Shine Serum 50ml
Oya

Oya Reflect Shine Serum – Lightweight Glossing Serum 50ml

$20.00
$20.00
Oya Elixir Connection Reconstructor 50ml
Oya

Oya Elixir Connection Reconstructor – Bond-Building Additive

$23.00
$23.00
Oya Remove Hair Color Remover 118ml
Oya

Oya Remove Hair Color Remover – Gentle Oxidative Colour Removal 118ml

$20.00
$20.00
Oya Cashmere Split End Repair 80ml
Oya

Oya Cashmere Split End Repair – Kerabead Keratin and Baobab Oil 80ml

$20.00
$20.00
Oya Revamp Dry Conditioner 300ml
Oya

Oya Revamp Dry Conditioner – Refreshing Detangler Between Washes 300ml

$24.00
$24.00
Oya Awake Dry Shampoo 252ml
Oya

Oya Awake Dry Shampoo – Zeolite Oil-Absorbing Refresh 252ml

$20.00
$20.00
Oya Fresco AzulOya Fresco Cognac
Oya

Oya Fresco Quenching Color Conditioner – Colour-Depositing Conditioner 200ml

$18.00
$18.00
Oya Treatment 50ml
Oya

Oya Treatment – Strengthening Mask for Colour-Treated and Damaged Hair

$10.00
$10.00
Oya Leave-In Conditioner 100 mlOya Leave-In Conditioner bottle
Oya

Oya Leave-In Conditioner – Detangling Spray with Sea Kelp and Argan Oil

$10.00
$10.00
Oya Velvet Instant Treatment Drops 30ml
Oya

Oya Velvet Instant Treatment Drops – Anti-Frizz Finishing Serum with Sunflower Oil 30ml

$23.00
$23.00
Oya Velvet Instant Liquid Treatment 200 mlOya Velvet Instant Liquid Treatment bottle
Oya

Oya Velvet Instant Liquid Treatment – Silicone-Free Detangling Treatment with Quinoa

$20.00
$20.00
Oya Velvet Shampoo 300ml
Oya

Oya Velvet Shampoo – Energizing Shampoo with Sea Kelp, Green Tea and Caffeine 300ml

$20.00
$20.00
Oya Clarity Clarifying Shampoo 300ml
Oya

Oya Clarity Clarifying Shampoo – Sulfate-Free Build-Up Remover

$20.00
$20.00
Oya Platinum Shampoo 300ml
Oya

Oya Platinum Shampoo – Sulfate-Free Violet Shampoo for Blonde and Grey Hair

$23.00
$23.00

How to choose

Permanent Hair Color

Ammonia cream, 100% grey coverage, 91 ml.

Demi-Permanent Color

Deposit-only harmony shades, 91 ml.

Liquid Rapid Toner

Ammonia-free, tones in 5 minutes.

Developer Lotion

5 to 40 volume, 946 ml.

Explore the guides

Your questions, answered

Does Oya permanent colour cover grey?
Yes, Oya reports 100% grey coverage with 20 volume.
Which developer do Liquid Rapid Toners use?
Oya Liquid Activator.
Is the shampoo sulfate-free?
Yes, Oya Shampoo, Platinum, Clarity and Velvet are sulfate-free.
Are colour products for home use?
No, Oya colour, toners, developers and lighteners are for professional use.