Smooth movement or added lift

Straight Hair

Choose what straight hair needs today: root lift, softer dry lengths or a polished finish. A straight pattern does not require straightening; compare care and styling by strand thickness and your preferred movement.
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Build the routine you need

Biolage Volume Boost Conditioner – Weightless Moisture & Lift for Fine HairBiolage Volume Boost Conditioner – Weightless Moisture & Lift for Fine Hair
Biolage

Biolage Volume Boost Conditioner – Weightless Moisture & Lift for Fine Hair

$18.19
$18.19
Matrix Vavoom Freezing Spray Extra Full — packshot on a plain backgroundMatrix Vavoom Freezing Spray Extra Full — benefits panel
Matrix

Matrix Vavoom Freezing Spray Extra Full – Volumizing Firm Hold Hairspray 12 oz

$19.59
$19.59

Matrix High Amplify Spring Duo 2026 — packshot on a plain background
Matrix

Matrix High Amplify Spring Duo 2026 – Volumizing Gift Set 2 x 300ml

$19.36
$32.19
$19.36
Matrix High Amplify Foam Volumizer | Matrix | ProHair.caMatrix High Amplify Foam Volumizer | Matrix | ProHair.ca
Matrix

Matrix High Amplify Foam Volumizer Mousse – 35% More Volume for Fine Hair 250ml

$16.09
$16.09

Matrix High Amplify Conditioner | Matrix | ProHair.caMatrix High Amplify Conditioner | Matrix | ProHair.ca
Matrix

Matrix High Amplify Volumizing Conditioner – Body & Shine for Fine, Limp Hair

$13.29
$21.69
$13.29

Pureology Style + Protect On the Rise Root-Lift Mousse – front packshot on whitePureology Style + Protect On the Rise Root-Lift Mousse – front packshot on white (2)
Pureology

Pureology Style + Protect On the Rise Root-Lift Mousse – Medium Control Volume 294g

$24.49
$26.59
$24.49
Pureology Style + Protect Beach Waves Sugar Spray – front packshot on whitePureology Style + Protect Beach Waves Sugar Spray – product detail view (2)
Pureology

Pureology Style + Protect Beach Waves Sugar Spray – Tousled Texture 170ml

$24.49
$26.59
$24.49

Pureology Style + Protect Instant Levitation Mist – front packshot on whitePureology Style + Protect Instant Levitation Mist – product detail view (2)
Pureology

Pureology Style + Protect Instant Levitation Mist – 24-Hour Root Volume 150ml

$24.49
$24.49

Pureology Style + Protect Weightless Volume Aerial Mousse – product detail viewPureology Style + Protect Weightless Volume Aerial Mousse – alternate view
Pureology

Pureology Style + Protect Weightless Volume Aerial Mousse – Root Lift for Fine Hair 241g

$24.49
$26.59
$24.49

How to choose

A volume-focused wash

Big Hit Shampoo is the cleansing step in Amika’s volume family. The matching conditioner is a separate product unless you choose a named set. Compare bottle sizes without assuming a styling spray is included.

Target the roots when the style falls flat

Volume Boost Root Lift Spray adds a styling step for root lift and touchable hold. Follow its application and drying directions rather than adding another rich conditioning layer when volume is your goal.

Dry lengths need conditioning

Soulfood is a nourishing rinse-out mask. Amika directs application after shampooing for 5–7 minutes, then rinsing. Choose the amount by your lengths and formula directions; straight hair can still need moisture.

Explore the guides

Your questions, answered

Do straight strands need a flat iron?
Only choose a heated tool if it serves the style you want. Natural straightness does not make heat styling a required care step.
Volume or smoothing?
Choose root support for lift or a smoothing finish for flyaways. These are style preferences, not compulsory routines for all straight hair.
Can straight hair need a mask?
Yes, if the lengths need conditioning. Choose richness by dryness and strand diameter rather than the straight pattern alone.
Is dry shampoo a volume shampoo?
Dry shampoo refreshes between washes and may add texture. It does not replace the rinse-out cleansing step.