Shape your look with D:Fi creams and clay. Choose D:Struct for medium control, D:Sculpt for stronger low-shine styling, Matte Clay for a matte finish, or Extreme Hold for strong hold with visible shine. Compare the four formulas below, then open the product page for sizes and current availability.
| Formula | Hold and finish | Choose it for |
|---|---|---|
| D:Struct | Medium hold and low shine for flexible definition. | Choose this when you want definition with less hold than the three strong-hold options. It is the low-shine cream in the medium-hold slot, rather than a matte clay. |
| D:Sculpt | Strong hold with low shine for more controlled shapes. | Choose this when you want stronger control while keeping the finish understated. Compare it with D:Struct by hold, and with Extreme Hold by shine. |
| Matte Clay | Strong hold and a matte finish for textured definition. | Choose this when the finish matters most: matte rather than low or high shine. Work a small amount evenly through your hands before applying so it distributes through the style. |
| Extreme Hold | Strong hold with high shine for polished, defined styling. | Choose this when a visibly shiny finish is part of the look. If you prefer a less reflective result, compare D:Sculpt or Matte Clay instead. |
D:Struct
Choose this when you want definition with less hold than the three strong-hold options. It is the low-shine cream in the medium-hold slot, rather than a matte clay.
View product and sizes — D:Struct
D:Sculpt
Choose this when you want stronger control while keeping the finish understated. Compare it with D:Struct by hold, and with Extreme Hold by shine.
View product and sizes — D:Sculpt
Matte Clay
Choose this when the finish matters most: matte rather than low or high shine. Work a small amount evenly through your hands before applying so it distributes through the style.
View product and sizes — Matte Clay
Extreme Hold
Choose this when a visibly shiny finish is part of the look. If you prefer a less reflective result, compare D:Sculpt or Matte Clay instead.
View product and sizes — Extreme Hold
How to choose
Decide on shine first
Matte Clay gives the matte option; D:Struct and D:Sculpt are low shine; Extreme Hold is high shine.
Then choose control
D:Struct is the medium-hold choice. D:Sculpt, Matte Clay and Extreme Hold are described as strong hold; the names alone do not establish a strength ranking between them.
Build in small amounts
Spread a small amount between your palms, distribute evenly and add only where more control is needed. Follow the directions on the exact product.
Questions before you choose
Is D:Struct a matte clay?
No. D:Struct is a medium-hold, low-shine molding cream. Matte Clay is the distinct strong-hold matte option.
Which one is strongest?
Three formulas are listed as strong hold. Choose D:Sculpt, Matte Clay or Extreme Hold by finish rather than assuming the name proves a higher hold rating.
Do I need all four?
No. Start with the formula that matches the hold and finish you want. They are alternative styling choices, not a four-step routine.
Can I select a size?
Open the product page to see its current size options and availability. A range card does not mean every size is in stock.