Hydrating: dry hair
Choose Hydrating shampoo and conditioner when moisture and softness are the priority. The duo brings the wash-care pair together; compare its listed sizes with the individual bottles.
Salon-inspired care. Your everyday style.
Alcove
Find your everyday hair essentials with Alcove: targeted wash care, versatile treatments and styling for the finish you love. Compare Hydrating, Daily, Volumizing, Curl and Violet, then add the scalp care or finishing step that fits your routine.
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Explore the selection by range
Daily: everyday wash care
Daily shampoo and conditioner form a straightforward wash-care pair. The Daily Duo contains both; the Everyday Style Duo combines shampoo with Molding Paste instead, for a wash-and-style option.
Volumizing: body and lightness
Compare the Volumizing wash-care pair and duo for fine, flat hair. Add Volumizing Mousse when you want a separate styling step for body and hold, rather than replacing conditioner.
Curl: wash, condition and define
Start with Curl shampoo and rinse-out conditioner, available separately or as a duo. Curl Leave-In Conditioner is a distinct leave-in step; Curl Activator adds styling definition. Choose by product role rather than treating every curl formula as the same step.
Violet: blonde and grey tone care
Compare Violet shampoo, conditioner and the duo for blonde, highlighted or grey hair. Violet pigments target yellow tones; alternate with the wash care your hair needs and follow the exact product directions.
Treatments, shine and heat protection
Restructuring Mask is a rinse-out conditioning treatment. The 10-in-1 mist, serum and Thermal Protection Spray serve different leave-in or finishing roles. Use the thermal spray before heat styling according to its directions; choose the serum for a smoothing finish.
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Styling: shape and hold
Molding Paste adds workable texture; Styling Cream focuses on a smooth, shaped finish. Styling Jelly offers flexible definition, while Strong Hold Hairspray fixes the finished look. Choose the texture and hold that suit your style.
Scalp care and between-wash refresh
Pre-Wash Scalp Oil goes on before shampooing and is washed out. Use the scalp brush gently during your cleansing routine. Dry Shampoo is the separate between-wash option for absorbing excess oil at the roots.
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Alcove
Alcove Curl Activator – Hydration, Definition & Frizz Control
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- $4.11
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- $4.11
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Alcove
Alcove 10-in-1 Multitasking Mist – Detangle, Hydrate & Protect
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- $4.11
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- $4.11
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Alcove
Alcove Serum – Smoothness, Shine & Frizz Control 100ml
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- $8.40
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- $8.40
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Alcove
Alcove Thermal Protection Spray – Heat Defence & Shine 250ml
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- $8.40
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- $8.40
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Alcove
Alcove Volumizing Shampoo – Lightweight Fullness for Fine Hair
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- $8.40
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- $8.40
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Alcove
Alcove Volumizing Conditioner – Lightweight Body for Fine Hair
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- $8.40
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- $8.40
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Alcove
Alcove Volumizing Mousse – Airy Fullness & Flexible Hold 200ml
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- $8.40
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- $8.40
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Alcove
Alcove Hydrating Conditioner – Deep Moisture for Dry Hair
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- $4.11
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- $4.11
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Alcove
Alcove Hydrating Shampoo – Gentle Moisture for Dry Hair
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- $4.11
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- $4.11
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Alcove
Alcove Curl Shampoo – Gentle Moisture for Defined Curls
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- $8.40
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- $8.40
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Alcove
Alcove Curl Leave-In Conditioner – Hydration & Definition 250ml
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- $8.40
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- $8.40
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Alcove
Alcove Everyday Style Duo – Daily Shampoo & Molding Paste
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- $14.28
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- $14.28
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Alcove
Alcove Violet Conditioner – Brass Control & Softness
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- $8.40
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- $8.40
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Alcove
Alcove Curl Conditioner – Moisture & Definition for Curls
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- $8.40
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- $8.40
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Alcove
Alcove Styling Cream – Flexible Smoothing & Definition
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- $4.11
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- $4.11
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Alcove
Alcove Styling Jelly – Flexible Definition & Hold 250ml
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- $8.40
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- $8.40
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Alcove
Alcove Pre-Wash Scalp Oil – Nourishing Scalp Care 35ml
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- $8.40
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- $8.40
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Alcove
Alcove Scalp Brush – Soft Silicone Massage & Cleansing Tool
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- $5.83
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- $5.83
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Alcove
Alcove Dry Shampoo – Oil Absorption & Fresh Volume 170g
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- $8.40
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- $8.40
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Alcove
Alcove Strong Hold Hairspray – Lasting Control & UV Care 210g
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- $8.40
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- $8.40
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Alcove
Alcove Violet Duo – Brass Control for Blonde & Grey Hair
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- $16.80
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- $16.80
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Alcove
Alcove Curl Duo – Cleansing & Conditioning for Defined Curls
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- $16.80
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- $16.80
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Alcove
Alcove Hydrating Duo – Moisture Care for Dry, Frizzy Hair
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- $18.90
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- $18.90
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Alcove
Alcove Daily Duo – Gentle Everyday Shampoo & Conditioner
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- $16.80
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- $16.80
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How to choose
Choose your wash care
Start with the shampoo and conditioner that match your main need: moisture, volume, curls or tone.
Add the right treatment
Rinse-out masks, leave-ins and scalp treatments have different application steps. Select the role you need and follow that product’s directions.
Finish with your preferred texture
Compare lightweight volume, smoothing, curl definition and finishing hold. Start with a small amount and add only as needed.
Explore the guides
Alcove buying guide: ranges, routines and styling
Compare ranges, explore the linked products and build a routine around your hair.
Your questions, answered
Daily or Hydrating: where should I start?
Daily is the everyday wash-care option. Choose Hydrating when dry hair needs a moisture-focused pair.
Is Curl Conditioner a leave-in?
Curl Conditioner is rinsed out. Curl Leave-In Conditioner is a separate product made for the leave-in step.
What is different about the two Daily duos?
Daily Duo pairs shampoo with conditioner. Everyday Style Duo pairs Daily shampoo with Molding Paste.
When do I use the scalp oil?
Use Pre-Wash Scalp Oil before shampooing, then wash it out. It is a preparation step, distinct from dry shampoo.
Does Restructuring Mask stay in the hair?
No. It is a rinse-out mask. Follow its instructions and use the separate leave-in or styling products for the next step.