Hydrating: dry hair
Choose Hydrating shampoo and conditioner when moisture and softness are the priority. The duo brings the wash-care pair together; compare its listed sizes with the individual bottles.
Salon-inspired care. Your everyday style.
Alcove
Find your everyday hair essentials with Alcove: targeted wash care, versatile treatments and styling for the finish you love. Compare Hydrating, Daily, Volumizing, Curl and Violet, then add the scalp care or finishing step that fits your routine.
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Explore the selection by range
Daily: everyday wash care
Daily shampoo and conditioner form a straightforward wash-care pair. The Daily Duo contains both; the Everyday Style Duo combines shampoo with Molding Paste instead, for a wash-and-style option.
Volumizing: body and lightness
Compare the Volumizing wash-care pair and duo for fine, flat hair. Add Volumizing Mousse when you want a separate styling step for body and hold, rather than replacing conditioner.
Curl: wash, condition and define
Start with Curl shampoo and rinse-out conditioner, available separately or as a duo. Curl Leave-In Conditioner is a distinct leave-in step; Curl Activator adds styling definition. Choose by product role rather than treating every curl formula as the same step.
Violet: blonde and grey tone care
Compare Violet shampoo, conditioner and the duo for blonde, highlighted or grey hair. Violet pigments target yellow tones; alternate with the wash care your hair needs and follow the exact product directions.
Treatments, shine and heat protection
Restructuring Mask is a rinse-out conditioning treatment. The 10-in-1 mist, serum and Thermal Protection Spray serve different leave-in or finishing roles. Use the thermal spray before heat styling according to its directions; choose the serum for a smoothing finish.
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Styling: shape and hold
Molding Paste adds workable texture; Styling Cream focuses on a smooth, shaped finish. Styling Jelly offers flexible definition, while Strong Hold Hairspray fixes the finished look. Choose the texture and hold that suit your style.
Scalp care and between-wash refresh
Pre-Wash Scalp Oil goes on before shampooing and is washed out. Use the scalp brush gently during your cleansing routine. Dry Shampoo is the separate between-wash option for absorbing excess oil at the roots.
Vendor:
Alcove
Alcove Volumizing Duo – Lightweight Fullness for Fine Hair
- Regular price
- $16.80
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- $16.80
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Vendor:
Alcove
Alcove Violet Shampoo – Brass Control for Blonde & Grey Hair
- Regular price
- $8.40
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- $8.40
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Vendor:
Alcove
Alcove Molding Paste – Flexible Texture & Definition 100ml
- Regular price
- $8.40
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- $8.40
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Vendor:
Alcove
Alcove Restructuring Mask – Intensive Repair for Damaged Hair
- Regular price
- $4.11
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- $4.11
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Vendor:
Alcove
Alcove Daily Conditioner – Lightweight Hydration for All Hair
- Regular price
- $8.40
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- $8.40
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Vendor:
Alcove
Alcove Daily Shampoo – Gentle Cleanse for Every Hair Type
- Regular price
- $8.40
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- $8.40
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How to choose
Choose your wash care
Start with the shampoo and conditioner that match your main need: moisture, volume, curls or tone.
Add the right treatment
Rinse-out masks, leave-ins and scalp treatments have different application steps. Select the role you need and follow that product’s directions.
Finish with your preferred texture
Compare lightweight volume, smoothing, curl definition and finishing hold. Start with a small amount and add only as needed.
Explore the guides
Alcove buying guide: ranges, routines and styling
Compare ranges, explore the linked products and build a routine around your hair.
Your questions, answered
Daily or Hydrating: where should I start?
Daily is the everyday wash-care option. Choose Hydrating when dry hair needs a moisture-focused pair.
Is Curl Conditioner a leave-in?
Curl Conditioner is rinsed out. Curl Leave-In Conditioner is a separate product made for the leave-in step.
What is different about the two Daily duos?
Daily Duo pairs shampoo with conditioner. Everyday Style Duo pairs Daily shampoo with Molding Paste.
When do I use the scalp oil?
Use Pre-Wash Scalp Oil before shampooing, then wash it out. It is a preparation step, distinct from dry shampoo.
Does Restructuring Mask stay in the hair?
No. It is a rinse-out mask. Follow its instructions and use the separate leave-in or styling products for the next step.