Cleanse, condition and define your coils

Coily & Tightly Curled Hair

Choose care for tight curls by cleansing needs, slip and the finish you want. Coily describes shape; natural or untreated describes service history. Use both details when choosing conditioning and styling.
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How to choose

A non-lathering cleansing choice

All About Curls No-Lather Cleanser is a cleansing formula, not just conditioner used in place of shampoo. Follow its scalp-cleansing and rinsing directions; compare Lo-Lather if you prefer a lathering texture.

A conditioning styling texture

Bouncy Cream is the styling cream choice. Compare the 300ml listing with other listed sizes before ordering; it is a different step from the Daily Cream Conditioner that rinses out.

Softer definition and hold

Soft Definition Gel is the softer-hold comparison in the All About Curls gel family. The brand distinguishes it from High Definition Gel’s stronger hold. Choose by the finish you like rather than assuming tight curls always need the strongest gel.

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Your questions, answered

Does natural mean coily?
No. Natural or untreated refers to service history, not a curl pattern. Read both texture and treatment suitability on the selected product.
Does no lather mean no cleansing?
No. The featured No-Lather product is designed as a cleanser. Follow its instructions rather than judging cleansing by bubbles alone.
Is styling cream the rinse-out conditioner?
No. Bouncy Cream and Daily Cream Conditioner have distinct application steps. Choose the exact product name and follow its label.
Must I use maximum hold?
Choose hold by your style and preferred movement. Curl shape alone does not decide how firm the finished style should feel.