Thoughtful care, from wash day to the finishing touch.

LOMA

Discover LOMA through simple, purposeful routines: Daily for lighter wash care, Moisturizing for richer conditioning and Violet for blonde and grey tone maintenance. Explore finishing oils, flexible stylers, brushes and body care, with clearly marked fragrance-free options where available.
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How to choose

Choose your wash care

Start with the shampoo and conditioner that match your main need: moisture, volume, curls or tone.

Add the right treatment

Rinse-out masks, leave-ins and scalp treatments have different application steps. Select the role you need and follow that product’s directions.

Finish with your preferred texture

Compare lightweight volume, smoothing, curl definition and finishing hold. Start with a small amount and add only as needed.

Explore the guides

Your questions, answered

Is Moisturizing Treatment rinsed out?
Yes. It is a rich rinse-out conditioner designed to follow Moisturizing Shampoo. Leave-In Conditioner is the separate no-rinse option.
Is every LOMA product fragrance-free?
No. Select the explicitly labelled fragrance-free duo. Regular Violet and Moisturizing products are separate listings.
What is included in the Violet trio?
The listed trio combines Violet shampoo, Violet conditioner and Calming Crème. The litre duos contain the wash-care pair instead.
Where should I apply Nourishing Oil Treatment?
Work a small amount through mid-lengths and ends on damp hair, or add to dry ends for shine. Keep the amount light near fine roots.
Daily or Violet shampoo?
Daily focuses on lighter cleansing for fine to normal hair. Violet adds toning for blonde, highlighted and grey hair. Choose according to your cleansing and tone-maintenance needs.