milk_shake

135 products

Italian salon care built on milk proteins — one line per hair goal

milk_shake is the professional hair-care and styling brand of z.one concept, founded in Italy in 1999 and sold in North American salons since 2007. Every care line is built on milk proteins — a complete amino-acid source the hair can use for structure, strength and softness — with fruit extracts, and most carry Integrity 41, a sunflower-seed antioxidant that protects colour. The textures are rich, the fragrances are deliberate (sweet vanilla, floral in the Flower lines) and the names say what the product is for.

ProHair.ca carries the current Canadian catalogue: 137 products and 243 exact sizes reconciled the same day against the authenticated Capilex distributor pull. Colour Care, Silver Shine, Icy Blond and Cold Brunette keep colour honest; Everlasting Bonds and Integrity & Strength repair; Moisture Plus, No Frizz Allowed, Curl Passion and Volume Solution answer dryness, frizz, curls and fine hair; Scalp Care handles thinning, greasy and flaky scalps; insta.light and Incredible add shine; Lifestyling is the full styling range; Light Catcher and Creative are the professional lightening and developer bar.

Every line has a matched shampoo-and-conditioner duo priced below the two singles, retail 300 ml and back-bar litre sizes, and — on this page — six stylist-built routines that add the exact retail sizes to your cart with no fake bundle price. Four buying guides below explain which shampoo, which blonde system, which repair line and which styler to choose.
Italian salon brand since 1999
Milk proteins & fruit extracts
Colour-safe & toning lines
Vegan Flower options
50% recycled plastic bottles

Stylist-built · coordinated step by step

Your complete routine, already thought through.

Products selected to work together—without the guesswork or visible image boxes.

milk_shake

milk_shake Colour Care Routine

Use these 4 together. Colour fades when the cuticle is left open and the fibre is dry. The sulfate-free shampoo cleans without stripping pigment, the conditioner closes the cuti...

1 · Cleanse — Every wash·2 · Condition — Every wash·3 · Treat — Once weekly·4 · Finish — After every wash, on damp hair

milk_shake

milk_shake Everlasting Bonds Repair Routine

Use these 4 together. Damaged hair has broken internal bonds, not just a rough surface. Every step carries the patent-pending NutriBond complex (rice proteins, amino acids, hyal...

1 · Cleanse — Every wash·2 · Condition — Every wash·3 · Treat — Once weekly·4 · Finish — On damp hair, before styling

milk_shake

milk_shake Curl Passion Routine

Use these 4 together. Curls need their natural oils kept in, slip to detangle, and shape set while the hair is still wet. The sulfate-free shampoo cleanses without stripping, th...

1 · Cleanse — Every wash·2 · Condition — Every wash·3 · Prep — After every wash, on damp hair·4 · Style — Every style

Shop milk_shake by Range

Colour Care

Colour Care

Sulfate-free Color Maintainer shampoo, conditioner and Deep Conditioning Mask with milk proteins and Integrity 41; the Flower versions are vegan-friendly with soy proteins and moringa. 50 ml, 300 ml and 1 L.

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Silver Shine, Icy Blond & Cold Brunette

Silver Shine, Icy Blond & Cold Brunette

Three toning systems: violet Silver Shine (and Light) for blonde, grey and white hair; black-pigment Icy Blond for platinum; blue-pigment Cold Brunette for brown hair going orange. Each with a conditioner, a duo and a Toning Spray shade.

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Everlasting Bonds

Everlasting Bonds

Bond repair for bleached and chemically damaged hair: Repair Shampoo, Repairing Conditioner, Intensive Repair Mask, Leave-In Treatment (heat protection to 230 C) and the salon Pre-Shampoo Treatment — all with the patent-pending NutriBond complex.

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Integrity & Strength

Integrity & Strength

Nourishing Shampoo and Conditioner for rough, brittle, heat-stressed hair, the weekly Intensive Treatment mask, Split Ends Savior leave-in and the Muru Muru Butter pre-shampoo.

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Moisture Plus & No Frizz Allowed

Moisture Plus & No Frizz Allowed

Moisture Plus hydrates dry hair with organic papaya and hyaluronic acid (shampoo, conditioner, Whipped Cream, serum, vials). No Frizz Allowed smooths frizz with Kakadu plum: Perfecting shampoo and conditioner, Glistening Light Milk, argan oil, serum and spray.

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Curl Passion & Volume Solution

Curl Passion & Volume Solution

Curl Passion is a ten-product sulfate-free curl system with pracaxi and babassu oils — shampoo, conditioner, mask, Primer, leave-in spray and four definers. Volume Solution gives fine hair body with organic sugar cane and rice proteins.

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Scalp Care, insta.light & Incredible

Scalp Care, insta.light & Incredible

Scalp Care: Energizing Blend for thinning hair, Normalizing for greasy scalps, Purifying for dandruff, Deep Detox for hard-water residue. insta.light gives hyaluronic glass shine; Incredible Milk 12 Effects is the one-spray leave-in everyone can use.

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Lifestyling, Light Catcher & Creative

Lifestyling, Light Catcher & Creative

Lifestyling is the full styling range — blow-dry primers, thermo protection, foams, powders, creams, gels, waxes, hairsprays and dry shampoo. Light Catcher and Creative are the professional lightening powders, creams, toners and 10-40 volume oxidizing emulsions.

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Which milk_shake Products Are Right for You?

Colour protection

Colour Care shampoo, conditioner, mask and leave-ins keep pigment in; Colour Specifics is the salon pre- and post-colour service bar.

Toning blonde, grey and brunette

Silver Shine violet, Icy Blond black and Cold Brunette blue pigments — shampoo, conditioner, duo and Toning Spray for each.

Repair and strength

Everlasting Bonds for chemical damage and breakage; Integrity & Strength for rough, brittle, heat-worn hair.

Hydration and frizz control

Moisture Plus papaya and hyaluronic hydration; No Frizz Allowed smoothing care that holds up in humidity.

Curl, volume and styling

Curl Passion definers, Volume Solution body for fine hair and the full Lifestyling range for blow-dry, hold, texture and finish.

Scalp health and shine

Scalp Care for thinning, greasy and flaky scalps; insta.light and Incredible for mirror shine and one-step leave-in care.

Professional colour bar and salon gear

Light Catcher lighteners and toners, Creative and Smoothies oxidizing emulsions, colour bowls and brushes, apron, capes and the litre pump.

Frequently Asked Questions

Which milk_shake shampoo should I start with?
Match the line to the hair goal, not the scent. Coloured hair takes Colour Care Color Maintainer Shampoo ($23.69 for 300 ml, sulfate-free). Blonde, grey or white hair going yellow takes Silver Shine; platinum takes Icy Blond; brown hair going orange takes Cold Brunette. Damaged hair takes Everlasting Bonds if the damage is chemical and Integrity & Strength if it is from heat. Dry hair takes Moisture Plus, frizz takes No Frizz Allowed, curls take Curl Passion, fine hair takes Volume Solution, and a scalp problem takes one of the four Scalp Care shampoos. The buying guide on this page walks through all eighteen.
Silver Shine or Icy Blond — what is the difference?
Silver Shine uses a violet pigment to cancel yellow on blonde, grey and white hair and is balanced for frequent use; the Light Shampoo has less pigment for daily washers. Icy Blond uses a black pigment that deposits ash tones and is designed for platinum and level 9-10 blondes who want a cold, silver finish — on darker blonde it looks dull. If you are not sure of your level, the 70 ml Icy Blond travel size ($7.19) answers the question in two washes.
Is milk_shake sulfate-free and vegan?
Some lines are, and the product page says which. Colour Care, Curl Passion, Scalp Care Energizing and Purifying are sulfate-free; the Colour Care Flower shampoo, conditioner, leave-in and Whipped Cream are the vegan-friendly line with soy proteins and moringa instead of milk proteins. Lifestyling stylers and the technical bar carry no such claim. The brand does not market the whole range as sulfate-free or vegan, and neither do we.
What is in the shampoo-and-conditioner duos, and are they cheaper?
Each duo is the line's matching retail shampoo and conditioner — 300 ml shampoo with the 250 or 300 ml conditioner, and a litre pair where the line has litres — sold as one product with its own inventory. The duo price is set from the combined component cost, so it is never dearer than the two singles and is usually a few dollars less. Thirteen milk_shake duos are live, from Make My Day at $44.00 to Icy Blond at $56.87.
How do the routines on this page work, and is there a discount?
Each routine names the exact retail-size variant for every step — for example the Colour Care routine is the 300 ml shampoo, the 300 ml conditioner, the 200 ml mask and the 150 ml Incredible Milk — and the button adds those exact items to your cart at their live prices. There is no bundle price and no discount code attached, because none exists yet; we would rather show you the honest total than a saving the checkout cannot apply. Every routine also appears on the pages of the products in it.
Are the retail 300 ml or the litre sizes better value?
The litre. A litre of Colour Care shampoo is $47.50 against $23.69 for 300 ml — twice the price for 3.3 times the product — and the same ratio holds across the range. Litres do not ship with a pump; the milk_shake Litre Pump is $4.99. The 50 and 70 ml sizes are trial sizes, worth buying before committing to a toning line.
Can I buy the Light Catcher lighteners and Creative developers?
Yes — ProHair sells to stylists and the full lightening bar is listed: Spotlight Deco Powder in Level 7, 8 and 9 (400 g to 2 kg), Lightening Cream, Black Lightening Deco Cream, the three Light Catcher toners, Soft Light and Creative oxidizing emulsions in 10 to 40 volume, and the colour bowls and brushes. They are professional-use products; the product pages give no home application instructions and the brand page routines never include them.
Is this the authentic current milk_shake range?
Yes. The catalogue was rebuilt on 2026-09-04 against the authenticated Canadian distributor pull for the brand — 137 products and 243 exact sizes with their current codes, costs and stock — and archived products are excluded from this page. Prices are in Canadian dollars, product information is bilingual, and orders ship Canada-wide.

Why Buy From ProHair?

Shop the current milk_shake range in Canadian dollars with bilingual product pages, exact-size routines and Canada-wide delivery.

The catalogue is reconciled against the authenticated Canadian distributor pull, every product is tagged and filterable by hair concern, benefit, ingredient and product type, and every line has a matched duo priced below the singles. Current prices and availability are shown on each product page.