Find your hair’s kind of happy

amika

Good hair days have more than one personality. Find your amika starting point—The Kure for repair, Hydro Rush for moisture, Big Hit for body or Bust Your Brass for blonde tone—then choose the texture, finish and refresh step that feels like you.
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Find your range and routine

Explore more ranges
Amika The Kure Bond Repair Conditioner – Strength & Breakage Repair – 1LAmika The Kure Bond Repair Conditioner
Amika

Amika The Kure Bond Repair Conditioner – Strength & Breakage Repair

$26.00
$29.40
$26.00

Amika Blowout Babe Thermal Ionic Brush – Smooth, Voluminous Blowouts 1.5 in – Product imageHow to use the Amika Blowout Babe Thermal Ionic Brush
Amika

Amika Blowout Babe Thermal Ionic Brush – Smooth, Voluminous Blowouts 1.5 in

$84.00
$97.30
$84.00

Amika The Kure Bond Repair Shampoo – Strength & Breakage Repair – 1LAmika The Kure Bond Repair Shampoo – Strength & Breakage Repair
Amika

Amika The Kure Bond Repair Shampoo – Strength & Breakage Repair

$26.00
$29.40
$26.00

Amika Soulfood Nourishing Mask – Deep Moisture – 500mlAmika Soulfood Nourishing Mask – Deep Moisture – 100ml
Amika

Amika Soulfood Nourishing Mask – Deep Moisture

$17.09
$20.30
$17.09

Amika Power Hour Curl Refreshing Spray – Curl Definition & Refresh 200 ml – Product imageAmika - Power Hour - Curl Refreshing Spray |6.7 Oz| - by Amika |ProCare Outlet|
Amika

Amika Power Hour Curl Refreshing Spray – Curl Definition & Refresh 200 ml

$26.00
$30.80
$26.00

Amika Hydro Rush Intense Moisture Mask – Long-Lasting Hydration – 250mlAmika Hydro Rush – Intense Moisture Hair Mask with Hyaluronic Acid 250 ml | Amika | ProHair.ca
Amika

Amika Hydro Rush Intense Moisture Mask – Long-Lasting Hydration

$33.84
$44.80
$33.84
Amika Plus Size Perfect Body Mousse – Weightless Volume – 251mlAmika Plus Size Perfect Body Mousse – Weightless Volume
Amika

Amika Plus Size Perfect Body Mousse – Weightless Volume

$19.59
$31.50
$19.59

Amika Hydro Rush Leave-In Conditioner – Long-Lasting Hydration 200 ml – Product imageAmika Hydro Rush – Moisture-Boosting Leave‑In Conditioner for Dry, Frizz-Prone Hair (6.7 oz) | Amika | ProHair.ca
Amika

Amika Hydro Rush Leave-In Conditioner – Long-Lasting Hydration 200 ml

$22.75
$31.50
$22.75

Amika Hydro Rush Intense Moisture Conditioner – Long-Lasting Hydration – 275mlAmika Hydro Rush – Intense Moisture Conditioner with Hyaluronic Acid | Amika | ProHair.ca
Amika

Amika Hydro Rush Intense Moisture Conditioner – Long-Lasting Hydration

$26.00
$28.70
$26.00

Amika Hydro Rush Intense Moisture Shampoo – Long-Lasting Hydration – 275mlAmika Hydro Rush – Intense Moisture Shampoo with Hyaluronic Acid | Amika | ProHair.ca
Amika

Amika Hydro Rush Intense Moisture Shampoo – Long-Lasting Hydration

$26.00
$28.70
$26.00

Amika Perk Up Plus Extended Clean Dry Shampoo – Extended Oil Control – 199mlAmika Perk Up Plus – Oil-Absorbing, Volume-Boosting Dry Shampoo | Amika | ProHair.ca
Amika

Amika Perk Up Plus Extended Clean Dry Shampoo – Extended Oil Control

$27.30
$30.80
$27.30

Amika Headstrong Intense Hold Hairspray – Fast-Drying Maximum Hold – 49mlAmika Headstrong Intense Hold Hairspray
Amika

Amika Headstrong Intense Hold Hairspray – Fast-Drying Maximum Hold

$9.39
$27.30
$9.39

Amika Galactic Rodeo temporary holographic violet colour spray, 1 ozAmika Galactic Rodeo temporary holographic violet colour spray, product view
Amika

Amika Galactic Rodeo Temporary Colour Spray – Wash-Out Holographic Violet 1 oz

$13.97
$13.97

Amika The Kure Intense Bond Repair Mask – Strength & Breakage Repair – 100mlAmika The Kure Intense Bond Repair Mask – Strength & Breakage Repair – 500ml
Amika

Amika The Kure Intense Bond Repair Mask – Strength & Breakage Repair

$22.03
$24.50
$22.03

Amika Normcore Shampoo & Conditioner Duo – Lightweight Nourishment – 275 mlAmika Normcore Shampoo & Conditioner Duo – Lightweight Nourishment – 1 L
Amika

Amika Normcore Shampoo & Conditioner Duo – Lightweight Nourishment

$43.82
$54.60
$43.82
Amika Forget Frizz Shampoo and Conditioner Duo, 275 mlAmika Forget Frizz shampoo and conditioner in-shower routine, 275 ml
Amika

Amika Forget Frizz Shampoo & Conditioner Duo – 72-Hour Frizz Control 275 ml

$47.31
$57.40
$47.31
Amika Big Hit Shampoo & Conditioner Duo – All-Day Volume – 275 mlAmika Big Hit Shampoo & Conditioner Duo – All-Day Volume – 1 L
Amika

Amika Big Hit Shampoo & Conditioner Duo – All-Day Volume

$49.91
$58.80
$49.91
Amika Hydro Rush Shampoo & Conditioner Duo – 72-Hour Hydration – 275 mlAmika Hydro Rush Shampoo & Conditioner Duo – 72-Hour Hydration – 1 L
Amika

Amika Hydro Rush Shampoo & Conditioner Duo – 72-Hour Hydration

$49.91
$142.80
$49.91
Amika Reset Clarifying Shampoo and Cooling Gel Conditioner Duo, 200 mlAmika Reset Clarifying Shampoo & Cooling Conditioner Duo – 200 ml
Amika

Amika Reset Shampoo & Conditioner Duo – Clarifying Scalp Care 200 ml

$49.91
$55.99
$49.91
Amika The Kure Shampoo & Conditioner Duo – Strength & Breakage Repair – 275 mlAmika The Kure Shampoo & Conditioner Duo – Strength & Breakage Repair – 1 L
Amika

Amika The Kure Shampoo & Conditioner Duo – Strength & Breakage Repair

$49.91
$58.80
$49.91
Amika Normcore Signature Shampoo – Lightweight Nourishment – 1LAmika Normcore Signature Shampoo – Lightweight Nourishment
Amika

Amika Normcore Signature Shampoo – Lightweight Nourishment

$22.82
$27.30
$22.82
Amika Aura Hair & Body Mist – Fruity-Floral Hair & Body Scent 90 ml – Product imageAmika Aura Hair & Body Mist, 90 ml
Amika

Amika Aura Hair & Body Mist – Fruity-Floral Hair & Body Scent 90 ml

$22.40
$22.40
Amika Normcore Signature Conditioner – Lightweight Nourishment – 275mlAmika Normcore Signature Conditioner – Lightweight Nourishment
Amika

Amika Normcore Signature Conditioner – Lightweight Nourishment

$22.82
$27.30
$22.82
Amika Rising Star Volumizing Finishing Spray – All-Day Volume – 60mlAmika Rising Star Volumizing Finishing Spray | Amika | ProHair.ca
Amika

Amika Rising Star Volumizing Finishing Spray – All-Day Volume

$15.22
$16.10
$15.22

How to choose

The Kure + targeted repair

When breakage is the priority, start with The Kure shampoo and conditioner, then compare the mask with the Multi-Task treatment by how each is used.

Hydro Rush, Dream Routine and Soulfood

Choose Hydro Rush when dryness drives your routine.

Bust Your Brass: blonde tone care

Bust Your Brass brings purple toning to blonde-hair care.

Explore the guides

Your questions, answered

The Kure or Hydro Rush?
Compare The Kure when breakage is the priority and Hydro Rush when moisture is the main need. A mask or leave-in should add a useful step, not duplicate everything in the wash routine.
Perk Up or Reset?
Perk Up dry shampoos refresh between washes; Reset products belong to a cleansing routine with water. Compare Original, Plus, Ultra Oil Control and Miami Nectar as their own formulas or editions. Do not substitute a dry shampoo for the scalp-cleansing oil or clarifying wash. Reset’s oil, shampoo and conditioner also have different application steps.
Is every shiny finish an oil?
Normcore is the signature shampoo-and-conditioner starting point. Mirrorball conditioner, Flash mask, Supernova cream and Superfruit Star oil offer different ways to finish or condition for shine. Choose by format first: a rinse-out mask does not occupy the same place in your routine as a cream or finishing oil.
Are the two Wizard primers identical?
Compare the original Wizard primer with the silicone-free Wizard formula instead of assuming the names identify the same product. Choose Fluxus for flexible styling, Headstrong for a firmer finish or On Lock for wax styling. Galactic Rodeo is temporary colour, not a care treatment; follow its application and wash-out instructions.