Simple choices. Beautiful hair.

Aluram

Build an Aluram routine around the way your hair feels: everyday freshness, richer moisture, light volume, curl definition or extra shine. Explore the wash-care families, targeted treatments and styling options, plus body care in everyday and seasonal scents.
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How to choose

Choose your wash care

Start with the shampoo and conditioner that match your main need: moisture, volume, curls or tone.

Add the right treatment

Rinse-out masks, leave-ins and scalp treatments have different application steps. Select the role you need and follow that product’s directions.

Finish with your preferred texture

Compare lightweight volume, smoothing, curl definition and finishing hold. Start with a small amount and add only as needed.

Explore the guides

Your questions, answered

Daily or Moisture: which wash pair fits?
Daily is positioned for fine to medium hair. Moisture provides a richer option for medium to coarse hair.
Is High Shine Glossing Treatment a leave-in?
No. Apply after shampooing on wet hair, leave for five minutes and rinse well. The manufacturer recommends once a week in place of conditioner.
Does High Shine change hair colour?
High Shine focuses on a glossy finish. Purple products are the separate pigment-based options for unwanted yellow or golden tones.
Dry Shampoo or Dry Texture Spray?
Choose Dry Shampoo to absorb excess oil between washes. Choose Dry Texture Spray when the styling goal is grip and texture.
Are all body lotions tanning lotions?
No. Golden Glow is the gradual sunless-tanning lotion. The other listed lotions are moisturizing options in different scents.