Peptide repair for bleached, coloured and heat-damaged hair

K18

K18 Biomimetic Hairscience is built on one patented ingredient, the K18PEPTIDE™. It is a biomimetic peptide designed to reach the inner cortex of the hair and reconnect the broken keratin chains and bonds that bleach, colour, chemical services and hot tools leave behind. The brand was founded in San Francisco in 2020 and is now part of Unilever Prestige.

The hero is the Leave-In Molecular Repair Hair Mask: shampoo, skip conditioner, towel-dry, apply one to three pumps and wait four minutes. Around it sit three wash lines: Peptide Prep Detox for a weekly reset that clears buildup and hard-water metals, Damage Shield for pH-balanced daily washing and conditioning, and TripleBright for blondes whose brass keeps coming back.

To finish, the Weightless Molecular Repair Hair Oil tames frizz and split ends, HeatBounce protects against heat up to 450°F, AstroLift builds volume in fine hair and AirWash refreshes second-day roots without a white cast. FutureIQ is a nightly scalp serum for early shedding and first greys. Our five buying guides walk through each choice.
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How to choose

Repair

Leave-In Molecular Repair Mask on shampooed, unconditioned, towel-dried hair. Wait 4 minutes. Do not rinse.

Wash

Damage Shield every wash. Peptide Prep Detox once a week. TripleBright 1 to 2 times a week for blondes.

Protect and style

HeatBounce before heat, the oil for frizz, AstroLift for volume, AirWash between washes.

Scalp

FutureIQ nightly for early shedding, density and first greys.

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Your questions, answered

How do I use the K18 Leave-In Molecular Repair Mask?
Shampoo, but do not condition. Towel-dry well, then apply 1 to 3 pumps from the ends up toward the roots. Leave it on for 4 minutes, do not rinse, then style as usual. K18 recommends it for 4 to 6 washes after a colour or lightening service, then as needed. A conditioner applied first coats the hair and gets in the peptide’s way.
Can I use conditioner with K18?
Not before the mask. On mask days, shampoo and go straight to the mask. On other days, use the Damage Shield Protective Conditioner (or your usual conditioner) as normal. If you also use the Weightless Hair Oil, apply the mask first, wait 4 minutes, then the oil.
Which K18 shampoo should I buy?
Damage Shield Protective Shampoo is the everyday wash for damaged or colour-treated hair. Peptide Prep Detox is a weekly clarifying shampoo for buildup, hard water and swimming, and the best wash before the mask. TripleBright is a purple foam shampoo for brassy blonde, grey or silver hair, used 1 to 2 times a week.
How is K18 different from Olaplex?
Both target damage inside the hair, but in different ways. Olaplex uses a patented bond-building ingredient to relink disulfide bonds and its No.3 is a rinse-out pre-shampoo treatment. K18 uses a peptide that, according to the brand, reconnects broken keratin chains as well as disulfide bonds, and its mask is a 4-minute leave-in. Our comparison guide covers which suits your hair.
Why is K18 expensive, and how long does a bottle last?
The 50 ml mask is $76.79, but you use 1 to 3 pumps, and only on mask days, so it lasts months for most lengths. Try the 5 ml ($7.15) or 15 ml ($29.65) first, or start with the Detox + Repair At-Home Duo ($86.08), which pairs a 53 ml detox shampoo with the full 50 ml mask.
Is K18 safe for colour-treated and bleached hair?
Yes. The mask, Damage Shield and Peptide Prep are colour-safe, and the mask is designed for bleached, coloured and chemically treated hair. TripleBright deposits violet pigment on purpose; leave it on 1 to 3 minutes, not longer, on very light blonde.
Are the PRO Pre-Service Mist and PRO Repair Starter Kit for home use?
No. They are back-bar products for stylists, used before and after lightening, colour and chemical services. For home care, use the Leave-In Molecular Repair Mask in 5, 15 or 50 ml.
Does FutureIQ regrow hair?
FutureIQ is a cosmetic nightly scalp serum, not a drug. In K18’s own 12-week study users saw up to 19,000 more hairs, 87% showed more density and 70% showed fewer greys. Use it every night for at least 12 weeks before judging, and see a doctor about sudden or patchy hair loss.