FOUNDER OF NIOXIN
Growing up an only child in the mountains of North West Carolina, nature was Eva’s playmate. She made perfume from rose petals, potions from roots and herbs and, following her mother’s footsteps, developed an instinctive understanding of the healing power of plants. Eva’s father was an inspiration: a handsome, uplifting man who always encouraged her to follow her dreams. Like all little girls, she would watch him shave and brush his hair. “Eva” he would say, “if only someone could find a way to stop a man losing his hair.” The seed was sown.
When Eva lost half of her own hair after giving birth – and found no real solution – her mind was made up. She began to cultivate a new approach to healthy hair, starting with the scalp. She read everything she could find on skin and hair. She visited dermatologists, attended medical conventions and listened to lectures in the car and realised that “the scalp is simply an extension of the face: it needs gentle ingredients to breathe and function correctly.” It was a simple but visionary idea and with just $500 dollars and a dream, Eva set to work. She started experimenting with herbs and botanicals at home and, from a small desk in her bedroom, built a network. She teamed up with biologists, chemists, pharmacologists and hairdressers and talked endlessly to consumers to create a revolutionary skin care company for hair.