American Crew Matte Clay 85g – Medium/High Hold, Matte Finish, Long-Lasting Texture

American Crew Matte Clay is designed for men who want lasting control with a completely natural, matte finish. Offering a medium to high hold, this clay is perfect for creating structured, textured styles that stay flexible and touchable throughout the day. Its formulation ensures strong control without stiffness, ideal for modern, undone hairstyles with a natural appearance.

Infused with kaolin clay, the product absorbs excess oil and enhances texture, helping hair look fuller and thicker. It’s especially effective on short to medium hair lengths and works well for men seeking definition without shine. The creamy texture allows for smooth application, while the water-based formula ensures easy rinsing without residue or buildup.

Perfect for achieving understated, controlled styles, American Crew Matte Clay provides the hold and matte finish needed to create looks that last.

How to Use the Product

1. Start with dry or towel-dried hair.

2. Scoop a small amount of clay into your palms.

3. Rub hands together to soften and emulsify the product.

4. Work evenly through hair, focusing on creating texture and control.

5. Shape with fingers for a natural look or with a comb for more structured styling.

6. Add more if additional hold or texture is needed.

Key Features of the Product

• Medium to high hold with a matte finish

• Infused with kaolin clay for texture and oil control

• Water-based formula for easy washout

• Adds body and structure to hair without shine

• Smooth, easy application

Who Should Use This Product & Hair Concerns It Can Address
Ideal for men who want textured, controlled styles with a natural matte finish. Suitable for short to medium hair, it addresses concerns like:

• Creating structured, textured hairstyles

• Reducing shine and oiliness

• Long-lasting hold without stiffness

• Enhancing hair thickness and body

Why Should You Use This Product & Benefits
American Crew Matte Clay offers a perfect balance of control and natural finish. Its medium/high hold ensures that styles stay sharp all day, while the matte effect keeps hair looking clean and touchable. Expect strong, flexible styles with no shine and easy washout.