Joico Moisture Recovery Shampoo – Gentle Hydrating Cleanser for Dry, Coarse Hair

Cleanse and quench dry, dehydrated hair with Joico Moisture Recovery Shampoo, a gentle yet powerful cleanser designed to restore essential moisture to thick, coarse, or very dry hair. Formulated to rebalance hydration from root to tip, this shampoo leaves hair noticeably softer, smoother, and more manageable from the very first wash.

Enriched with Jojoba Oil, Sea Kelp, and SmartRelease Technology, it removes dirt and impurities while delivering deep moisture and nourishment directly to the hair fiber. The result? Frizz is reduced, elasticity is improved, and hair is prepped for easy detangling and styling. Unlike harsh shampoos, this formula protects the hair’s natural moisture barrier and prevents further dehydration.

Perfect for daily use, it’s the ideal first step in a complete hydration routine — especially when paired with the Moisture Recovery Conditioner or Treatment Balm.

How to Use the Product?

1. Apply to wet hair.

2. Massage gently into the scalp and lengths.

3. Rinse thoroughly.

4. Repeat if needed and follow with Moisture Recovery Conditioner.

Key Features of the Product:

• Gently cleanses while restoring hydration

• Improves softness, elasticity, and shine

• Reduces dryness and roughness

• Enriched with Sea Kelp, Jojoba Oil & SmartRelease Technology

• Ideal for thick, coarse, and very dry hair

• Sulfate-free and paraben-free

• Safe for daily use and color-treated hair

Who Should Use This Product & Hair Concerns It Can Address?

• Best for dry, coarse, thick, or textured hair

• Excellent for frizz, brittleness, dehydration, and roughness

• Ideal for those needing moisture-rich, gentle cleansing

Why Should You Use This Product & Benefits?

• Replenishes lost moisture and prevents dryness

• Leaves hair feeling clean, soft, and nourished

• Enhances hair’s natural manageability and shine

• Prepares hair for hydrating treatments and styling