Joico - Defy Damage - Protective Shampoo

FOR BOND STRENGTHENING & COLOUR LONGEVITY

Introducing Defy Damage, a game-changing home care system that universally protects colour and hair health to help you defy fading and damage. A must-have if you’re partial to colour services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution. With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

• Free of SLS/SLES sulphates
• Leaves hair soft, shiny & healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle