Joico - Defy Damage - Protective Shield | 100ml |

TO GUARD AGAINST THERMAL & UV DAMAGE

Introducing Defy Damage, a game-changing home care system that universally protects colour and hair health to help you defy fading and damage. A must-have if you’re partial to colour services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution. A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

PROTECTIVE LIPID: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

MORINGA SEED OIL: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

ARGININE: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

• Instant, daily protection from damaging heat, UV and environmental exposure
• Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair
• Protects against colour fade
• Leaves hair soft, shiny and looking-healthy