Joico Defy Damage Protective Shield – Daily Bond Defense & Heat Protection | 100ml

Joico Defy Damage Protective Shield is a lightweight, daily leave-in treatment designed to safeguard hair from the damage caused by thermal styling, UV exposure, pollution, and mechanical stress. Infused with Protective Lipid™, Moringa Seed Oil, Arginine, and Joico’s advanced SmartRelease Technology, this shield helps reinforce internal hair bonds, reduce breakage, and preserve color vibrancy. It provides up to 450°F (232°C) heat protection, combats frizz, and improves smoothness—leaving hair soft, shiny, and more resilient. Ideal for daily use before styling.

How to Use the Product
Apply a small amount to clean, damp hair before blow-drying or using hot tools. Distribute evenly from mid-lengths to ends. Style as desired.

Key Features of the Product
Provides heat protection up to 450°F (232°C)
Strengthens and protects internal hair bonds
SmartRelease Technology continuously repairs damage
Helps reduce breakage and improve resilience
Guards against UV, pollution, and daily stressors
Leaves hair smooth, soft, and shiny
Lightweight formula suitable for all hair types

Who Should Use This Product & Hair Concerns It Can Address
Perfect for clients who regularly heat-style or have color-treated, fragile, or damage-prone hair. Addresses breakage, dullness, dryness, frizz, and environmental stress.

Why Should You Use This Product & Benefits
This shield delivers powerful, lightweight bond protection while defending against heat and environmental damage, helping hair stay stronger, smoother, and visibly healthier with every use.