Good hair days have more than one personality. Find your amika starting point—The Kure for repair, Hydro Rush for moisture, Big Hit for body or Bust Your Brass for blonde tone—then choose the texture, finish and refresh step that feels like you.
The Kure + targeted repair
When breakage is the priority, start with The Kure shampoo and conditioner, then compare the mask with the Multi-Task treatment by how each is used. The Closer focuses on the ends; Midnight Mender is an overnight treatment. A richer moisture product and a repair product do different jobs, so choose the missing step rather than every treatment at once.
- Amika The Kure Intense Bond Repair Mask – Strength & Breakage Repair
- Amika The Kure Bond Repair Shampoo – Strength & Breakage Repair
- Amika The Kure Bond Repair Conditioner – Strength & Breakage Repair
- Amika The Kure Multi-Task Repair Treatment – Strength & Breakage Repair 200 ml
- Amika The Closer Split-End Repair Cream – Split-End Sealing 50 ml
- Amika Midnight Mender Overnight Treatment – Overnight Strengthening 100 ml
- Amika The Kure Shampoo & Conditioner Duo – Strength & Breakage Repair
Hydro Rush, Dream Routine and Soulfood
Choose Hydro Rush when dryness drives your routine. Compare the rinse-out conditioner and mask with the leave-in; they are not three versions of the same step. Soulfood is a nourishing rinse-out mask, while Dream Routine is the overnight hydration option. Check the exact directions before choosing when to use your treatment.
- Amika Soulfood Nourishing Mask – Deep Moisture
- Amika Hydro Rush Intense Moisture Shampoo – Long-Lasting Hydration
- Amika Hydro Rush Intense Moisture Conditioner – Long-Lasting Hydration
- Amika Hydro Rush Leave-In Conditioner – Long-Lasting Hydration 200 ml
- Amika Dream Routine Overnight Hydration Mask – Deep Moisture 100 ml
- Amika Hydro Rush Intense Moisture Mask – Long-Lasting Hydration
- Amika Hydro Rush Shampoo & Conditioner Duo – 72-Hour Hydration
Bust Your Brass: blonde tone care
Bust Your Brass brings purple toning to blonde-hair care. Compare the shampoo with the mask when yellow tones are the problem, and follow the contact time for the exact formula. Purple care maintains tone; it does not replace a lightening service or an ordinary moisture routine.
- Amika Bust Your Brass Ultra-Violet Repair Mask – Brass Neutralization & Repair 250 ml
- Amika Bust Your Brass Purple Shampoo – Brass Neutralization & Repair
Forget Frizz + smoothing support
Build a smoother wash day with Forget Frizz shampoo and conditioner, then compare Smooth Over and Frizz-Me-Not by their application directions. The Shield is a separate styling spray. Choose according to whether you need a wash-day base, a targeted treatment or styling preparation; the products are not interchangeable.
- Amika The Shield Anti-Humidity Spray – Heat & Humidity Protection
- Amika Forget Frizz Conditioner – 72-Hour Frizz Control
- Amika Forget Frizz Shampoo – 72-Hour Frizz Control 275 ml
- Amika Smooth Over Frizz-Fighting Treatment – Long-Lasting Frizz Control 200 ml
- Amika Frizz-Me-Not Hydrating Treatment – Long-Lasting Frizz Control 200 ml
- Amika Forget Frizz Shampoo & Conditioner Duo – 72-Hour Frizz Control 275 ml
Big Hit + volume and texture
Big Hit starts the volume routine in the shower. Compare Plus Size mousse and Brooklyn Bombshell for blowout preparation with Rising Star for a finishing boost. Un.Done adds texture to the style. The 3D conditioner listing is a refill: check its packaging rather than assuming it comes in a bottle with a dispenser.
- Amika Un.Done Volume & Matte Texture Spray – Matte Texture & Volume
- Amika Plus Size Perfect Body Mousse – Weightless Volume
- Amika Brooklyn Bombshell Blowout Spray – Weightless Volume
- Amika 3D Volume & Thickening Conditioner Refill – Fuller-Looking Body 500 ml
- Amika Big Hit Volumizing Conditioner – All-Day Volume
- Amika Big Hit Volumizing Shampoo – All-Day Volume
- Amika Rising Star Volumizing Finishing Spray – All-Day Volume
- Amika Big Hit Shampoo & Conditioner Duo – All-Day Volume
Curl Corps + Power Hour
Compare Curl Corps cream with Curl Corps gel according to the finish and hold you prefer. Power Hour is the refresh spray for an existing curl style. A refresh product is a different choice from the product you use to build the initial style; begin with one styling texture and add refreshment when needed.
- Amika Power Hour Curl Refreshing Spray – Curl Definition & Refresh 200 ml
- Amika Curl Corps Enhancing Gel – Curl Definition & Refresh 200 ml
- Amika Curl Corps Defining Cream – Curl Definition & Refresh 200 ml
Perk Up + Reset: refresh or cleanse
Perk Up dry shampoos refresh between washes; Reset products belong to a cleansing routine with water. Compare Original, Plus, Ultra Oil Control and Miami Nectar as their own formulas or editions. Do not substitute a dry shampoo for the scalp-cleansing oil or clarifying wash. Reset’s oil, shampoo and conditioner also have different application steps.
- Amika Reset Pink Charcoal Scalp Cleansing Oil – Deep Clarifying & Scalp Refresh 200 ml
- Amika Reset Cooling Gel Conditioner – Lightweight Cooling Hydration 200 ml
- Amika Reset Clarifying Gel Shampoo – Deep Clarifying & Scalp Refresh 200 ml
- Amika Perk Up Original Dry Shampoo – Oil Absorption & Refresh
- Amika Perk Up Plus Extended Clean Dry Shampoo – Extended Oil Control
- Amika Perk Up Ultra Oil Control Dry Shampoo – Extended Oil Control
- Amika Perk Up Miami Nectar Dry Shampoo – Oil Absorption & Refresh 189 ml
- Amika Reset Shampoo & Conditioner Duo – Clarifying Scalp Care 200 ml
Normcore + shine care
Normcore is the signature shampoo-and-conditioner starting point. Mirrorball conditioner, Flash mask, Supernova cream and Superfruit Star oil offer different ways to finish or condition for shine. Choose by format first: a rinse-out mask does not occupy the same place in your routine as a cream or finishing oil.
- Amika Flash Instant Shine Mask – Shine & Smoothness 200 ml
- Amika Supernova Moisture & Shine Cream – Shine & Smoothness 100 ml
- Amika Mirrorball High Shine + Protect Conditioner – Shine & Smoothness
- Amika Superfruit Star Lightweight Hair Oil – Lightweight Strength & Shine 50 ml
- Amika Normcore Signature Conditioner – Lightweight Nourishment
- Amika Normcore Signature Shampoo – Lightweight Nourishment
- Amika Normcore Shampoo & Conditioner Duo – Lightweight Nourishment
Prep, hold and playful colour
Compare the original Wizard primer with the silicone-free Wizard formula instead of assuming the names identify the same product. Choose Fluxus for flexible styling, Headstrong for a firmer finish or On Lock for wax styling. Galactic Rodeo is temporary colour, not a care treatment; follow its application and wash-out instructions.
- Amika Galactic Rodeo Temporary Colour Spray – Wash-Out Holographic Violet 1 oz
- Amika The Wizard Detangling Primer – Detangling & Heat Protection
- Amika Headstrong Intense Hold Hairspray – Fast-Drying Maximum Hold
- Amika Fluxus Touchable Hairspray – Touchable Flexible Hold
- Amika On Lock High Hold Wax – Workable High Hold 50 ml
- Amika The Wizard Silicone-Free Detangling Primer – Detangling & Heat Protection 150 ml
Tools, pumps and scented extras
Keep tools and accessories separate from your wash-day products. Blowout Babe is a thermal brush: read its operating instructions before use. Match litre and mask pumps to the packaging they are designed for. Signature Hand Wash and Aura Hair & Body Mist are different body or fragrance products, not replacements for shampoo or conditioner.
- Amika Clear Litre Pump 2-Pack – Controlled Dispensing
- Amika Blowout Babe Thermal Ionic Brush – Smooth, Voluminous Blowouts 1.5 in
- Amika Mask Pump – Controlled Dispensing for Large Jars
- Amika Signature Hand Wash – Signature Scent Cleansing 400 ml
- Amika Aura Hair & Body Mist – Fruity-Floral Hair & Body Scent 90 ml
Before you choose
The Kure + targeted repair
When breakage is the priority, start with The Kure shampoo and conditioner, then compare the mask with the Multi-Task treatment by how each is used.
Hydro Rush, Dream Routine and Soulfood
Choose Hydro Rush when dryness drives your routine.
Bust Your Brass: blonde tone care
Bust Your Brass brings purple toning to blonde-hair care.
Your questions, answered
The Kure or Hydro Rush?
Compare The Kure when breakage is the priority and Hydro Rush when moisture is the main need. A mask or leave-in should add a useful step, not duplicate everything in the wash routine.
Perk Up or Reset?
Perk Up dry shampoos refresh between washes; Reset products belong to a cleansing routine with water. Compare Original, Plus, Ultra Oil Control and Miami Nectar as their own formulas or editions. Do not substitute a dry shampoo for the scalp-cleansing oil or clarifying wash. Reset’s oil, shampoo and conditioner also have different application steps.
Is every shiny finish an oil?
Normcore is the signature shampoo-and-conditioner starting point. Mirrorball conditioner, Flash mask, Supernova cream and Superfruit Star oil offer different ways to finish or condition for shine. Choose by format first: a rinse-out mask does not occupy the same place in your routine as a cream or finishing oil.
Are the two Wizard primers identical?
Compare the original Wizard primer with the silicone-free Wizard formula instead of assuming the names identify the same product. Choose Fluxus for flexible styling, Headstrong for a firmer finish or On Lock for wax styling. Galactic Rodeo is temporary colour, not a care treatment; follow its application and wash-out instructions.